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Sanrio Teams Up with U.S. Women's National Soccer Team to Bring Hello Kitty to Matchday
Hello Kitty Joins Fans as the USWNT Faces Japan in a Special One-Night Celebration on April 17
Los Angeles, CA, (APRIL 10, 2026) — Sanrio®, the global lifestyle brand and home to Hello Kitty® and Friends, today announced a special one-night Hello Kitty experience in partnership with the U.S. Women’s National Team (USWNT) during its international match against Japan on Thursday, April 17 at DICK'S Sporting Goods Park in Commerce City, Colorado. Kickoff is set for 7:07 PM MT, with gates opening at 5:30 PM.
Bringing Hello Kitty’s world of friendship and fun to the stadium, the event celebrates the excitement of matchday while creating new ways for fans to connect through shared experiences.
“Hello Kitty has always brought people together through shared moments of joy, and live sports are one of the most powerful ways to create that connection,” said Jill Koch, Senior Vice President of Brand at Sanrio. “Partnering with the U.S. Women’s National Team allows us to show up in a space defined by passion, community, and energy and create a memorable experience for fans that blends sport, culture, and friendship.”
Fans attending the match can look forward to a variety of Hello Kitty–themed experiences throughout the evening.
Hello Kitty Night Highlights include:
Gate Giveaway
o The first 13,000 fans through the gates will receive a complimentary Hello Kitty paper crown
Pre-Match Activations at Fan HQ Zone (Outside Gate F, 59th Pl and Victory Way)
o Hello Kitty Meet-and-Greet
o Friendship Bracelet Station
o Temporary Tattoo Station
Fans can also shop an exclusive Hello Kitty x USWNT merchandise collection, featuring limited-edition apparel, accessories and collectibles.
For more information and to shop the exclusive Hello Kitty x USWNT collection, visit the match or head to store.ussoccer.com following the event, and follow @hellokitty on Instagram and TikTok for updates.
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