This product, GoGo squeeZ is the top snack pouch containing 100% fruit that is in a squeezable package and now the official Fruit Snack for the USSF. It will help in establishing them as the best for being a halftime snack for soccer families as it expands their access to youth soccer and helps promote their fruit products. Both parties are comitted to active and healthy lifestyles for young one and their families nation wide. This will have GOGO squeeZ handed out along with promotional giveaways to those at games and USSDA events they are now the first offficial backers of the Ball Kids at USSF controlled games.
USSF Chief Administrative Officer Brian Remedi informed "US Soccer is excited to partner with GoGo squeeZ as the Official Fruit Snack of the Federation. Encouraging our young athletes to live an acitve and healthy lifestyle is an important part of player wellness, and we're looking forward to working with GoGo squeeZ to make sure that message reaches as many playes as possible across the country"
This deal will span years and was set by SUM, a USSF partner for for over 15 years now, and will afford the new sponsor a partnership platfrom direct to soccer fans & families to push their new offering, they remain dedicated to using this union to create with the federation social impact programing with the USSF to grow the reach while rising the level in US youth sports thoughout under-resourced areas.
Helene Caillate, CMO for GoGo squeeZ informed "Begining with the SheBelieves Cup , we're absolutely thrilled to be partnering with US Soccer. Made from 100% fruit and in over 25 varieties, the perfect snack for youth athletes on and off the pitch. Nutrition is absolutely essential for our active children, we're very pleased to have found a platform and like-minded organization like US Soccer to help deliver this message across the country."
Carter Ladd, Sr. VP SUM added "Soccer United Marketing is proud to facilitate this multi-year partnership. We look forward to working to positively impact the next generation of soccer stars to stay active and live healthy lifestyles through the partnership.