2019 saw Chipotle begin their program entitled "Real Food for Real Athletes', keying on helping athletes of all levels, youth to Olympian to be at optimal levels via eating right with real food and ingredients to power their game. US Soccer made their multi-year deal known with Chipotle Mexican Grill to have them as the offficial Mexican Restaurant of the USWNT & USMNT along with the USSDA.
Chris Brandt, CMO of Chipotle stated "Chipotle's real ingredients are already powering many of the top male and female athletes on and off the field. Partnering with US Soccer is a great way for us to share our passion for the game and authentically connect with soccer players at all stages in their development."
Part of this union set by SUM, Chipotle will support the senior NTs throughout the preps for the upcoming high profile events, 2020 Olympics and 2022 World Cup. The DA with over 160 teams and 17,000 athletes engaged in over 11,500 games will also have Chipotle present at their events.
Brian Remedi, USSF Chief Admin. Officer informed "US Soccer is excited to partner with Chipotle and help drive its "Real Food for Real Athletes" campaign that is focused on helping athletes at all levels create healthy eating habits. From our senior Women's and Men's National Teams competing at the highest levels, to the more than 17,000 youth players participating in the Development Academy, eating healthy is an important part of our player development. We are looking forward to having Chipotle to be a constant in the lead up to the most impportant competitions we have coming up, including the 2020 Olympics and 2022 FIFA World Cup Qualifying."
USNT players Christian Pulisic, Julie Ertz, Rose Lavelle & Sebastian Lletget are to be the key players in the campaign and will assist in pushing the vitality of proper eating for athletes development and performance. Chipotle also is to join with US Soccer to make and raise content enhancing the tact by Chipotle in making fresh food from real ingredients on a daily basis.
Carter Ladd, Sr. VP SUM contributed "Soccer United Marketing is proud to facilitate this multi-year partnership between US Soccer and Chipotle. We are looking to establish partnerships with premium brands committed to making soccer the preeminent sport in America. We look forward to working with Chipotle to celebrate the beautiful game and to provide nutritious real food for soccer athletes across the country."