Today it was announced that USC, the world's largest association for soccer coaches in the world have a new agreement with ADIDAS. This will include being the exclusive apparel supplier over the next 5 years with a focus on leadership, with extra attention to women's soccer and with MLS. New business to business dealings, engaging with members, partners and ADIDAS are features of these efforts. Highlights will include the 30 under 30 with USC, and year round cross promotion beginning in Philly at the USC convention beginning on Jan. 17. I for one cannot wait to see what new gear I will be bringing home with me.