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NEW YORK (Sept. 4, 2025) – The Federación Mexicana de Futbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico’s annual U.S. Tour for more than two decades, today announced a multiyear partnership with Taste Salud, naming the health-focused powdered drink mix brand as the official Hydration Partner of both the Mexican Men’s and Women’s National Teams.
Possessing Mexican American roots, as official partner Taste Salud will be part of both MexTour and MexTour W, which features the Mexican Men’s and Women’s Teams competing in cities throughout the U.S., providing soccer fans with memorable experiences during one of the most exciting periods in North American soccer history. MexTour is recognized as one of the most successful sports properties in North America thanks to its estimated fan base of 65 million people1 , and momentum around MexTour W continues as it completed its third year in April of 2025 with strong cross-over2 interest that will carry over into future iterations of the tournament.
“As a first-generation Mexican American and lifelong fan, partnering with the Mexican National Teams is truly a dream come true,” said Josh Leyva, Co-Founder, Taste Salud. “We’re proud to fuel both the team and the fans with authentic Latino flavors, 2-in-1 health benefits, and only 1 gram of sugar.”
Through this partnership, Taste Salud will showcase its better-for-you benefits such as hydration, immunity support and mental focus that come in in bold, convenient powdered drink packets that are optimal for on-the-go use. A brand on the rise following its creation in 2021, Taste Salud will engage with the Mexican National Team’s passionate fanbase through exciting in-stadium events, exclusive promotions, fan engagement programs with current and former players, special activations, and more. Upcoming U.S.-based friendlies for the Mexican Men’s National Team include matches against Japan (Sept. 6 in Oakland), Korea Republic (Sept. 9 in Nashville) and Colombia (Oct. 11 in Arlington, Texas).
“During an unparalleled time for soccer in North America and as the popularity of the Mexican National Teams continues to soar, we are honored to welcome Taste Salud as a new official partner of both the men’s and women’s Mexican National Teams in the U.S.,” said Carter Ladd, Soccer United Marketing Chief Revenue Officer. “Taste Salud is a genuine brand deeply rooted in culture, and through authentic programming which includes the creation of special Mexican National Team-designed licensed product, we can’t wait to bring this partnership to the fans that will be out in force during our MexTour events in lead up to next summer’s World Cup.”
Now in its 22nd edition, MexTour has delighted fans across the U.S. with marquee matches against top opponents at world-class venues, with several U.S. stadiums scheduled to host the 2026 FIFA Men’s World Cup matches. Supporters have responded with an average attendance of nearly 50,000 per match in the last decade, and MexTour and MexTour W matches will offer soccer fans the chance to enjoy live events, exclusive content, and engaging experiences.
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