Psst, Let Us Tell You a Secret, Secret had a deal with the USWNT

By Sean McCaffery, March 4, 2019

Yes, the secret is out, Secret has entered into a deal to cover the year and odor with the USWNT. With it their brand initiates a Video & Social Contest Extolling the Strength of Women in numbers, giving fans the oportunity to net ducats to future games. This is an outgrowth of the "All Strength, No Sweat' marketing push by Secret. This honors those women who pushed the envelope in their trememdous seeking of their driving force in the absence of "sweating" thigs in their way. This union will highlight the strength, perseverance and unity shown by the team on and off field. To underscore this joint venture, Secret has put out a new video, "Cheer for Each Other", their latest one of their "All Strength no Sweat" series. It hits on women being stronger when trying in unison. This new release focus on how vital the support of women by women is to move them all along. An all female creative and production team put it together and stars Alex Morgan with a strong vision of strengthm and how to achive that as women push each other even as youngsters.  Now through April 15, women are asked by Secret to create their own "All Strength no Sweat" stories and times of mutual support to gain those tickets on various social platforms. The top story will get a trip for 6 to see the team play, a locker toom tour and meet the players at an upcoming game. To enter send the photo(s) or videos to Instagram, tagging #AllStrengthNoSweat, #SoccerContest and @SecretDeodorant. Sara Saunders Assoc. Brand Director stated "As a leading brand for women, Secret believes in cherring for other women."  A quartet of limted edition products with USWNT players Alex Morgan, Mallory Pugh, Crystal Dunn & Julie Ertz are to be released Apr. 1 at $4.99.

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