BODYARMOR Sports Drink is now the official sports drink of NYRB as well as 18 other teams in the league. This partnership to extend a few years will kickoff with the 2020 MLS season, they first had an agreement with MLS announced in Sept. 2019 to start at this same time.
Here is what it entails, the team will use the product on the sidelines of all matches and training sessions, locker rooms, and training facilities. The BODYARMOR logo and branding will be prominent on team coolers, cups and towels on the sidelines from 2020 for the lenght of the deal. They and the team will come together hosting fan events in the area, not limited to Fans Fests as well as back BODYARMOR's youth initiative, supplying local youth programs with sideline gear, needed hydration plus additional things.