From John Stavros
FOR IMMEDIATE RELEASEJohn Stavros to Headline Soccer Coaches Convention 2026 in Philadelphia with Soccer Fashion Icon Book, Team Gear94 Launch, and Arrivo Athletic Wear Partnership
Philadelphia, PA — January 14–17, 2026 —
Legendary soccer promoter, fashion innovator, and cultural pioneer John Stavros will be featured at the 2026 Soccer Coaches Convention in Philadelphia, taking place January 14th through January 17th, marking a major moment at the intersection of soccer, fashion, and legacy branding.Stavros will present his newly released book, Soccer Fashion Icon, the first volume of a trilogy chronicling his journey from post–World War II Greece to the forefront of American soccer, fashion, music, and global culture. Published by Olympia Publishing (London), the book has already begun attracting national radio, media, and grassroots attention across the United States.
In addition to the book, Stavros will officially debut the new Team Gear94™ T-Shirt Collection, a heritage-inspired line honouring the 1994 World Cup era—a defining moment in U.S. soccer history. The collection blends classic design with modern performance sensibility and is rooted in Stavros’ decades of influence in sports fashion and athlete branding.
The Convention appearance is further highlighted by a strategic partnership with Arrivo Athletic Wear, a forward-thinking performance brand known for its innovative approach to soccer apparel. Arrivo will collaborate with Stavros at the booth, showcasing select athletic wear pieces and supporting the launch of Team Gear94™, reinforcing a shared vision of authenticity, quality, and soccer culture.
“This convention isn’t just about selling a product,” said Stavros.
“It’s about telling the story of soccer in America—where it came from, who built it, and where it’s going next.”Throughout the four-day event, attendees will have the opportunity to:
Meet John Stavros in person
Purchase and sign Soccer Fashion Icon
Preview and purchase Team Gear94™ apparel
Learn more about the Arrivo Athletic Wear collaboration
Engage in conversations about soccer history, branding, and the future of the game
With over 50 years of experience promoting soccer at every level—from grassroots to global stages—Stavros’s presence at the Soccer Coaches Convention underscores his ongoing commitment to the sport and its culture.
Location: Soccer Coaches Convention, Philadelphia, PA
Dates: January 14–17, 2026