LOS ANGELES (November 26, 2025) – In a world where altcasts have become increasingly formalized, trailblazing media company TOGETHXR — originator of the Everyone Watches Women’s Sports™ slogan — continues to reimagine live sports content. During NWSL Championship week, the TOGETHXR x StudBudz takeover fully integrated active professional basketball players Courtney Williams and Natisha Hiedeman into the soccer scene, with content spanning from media day, Wednesday, Nov. 19 through the pre-match livestream with Megan Rapinoe in a pink wig on Saturday, Nov. 22.
TOGETHXR worked closely with the NWSL and CBS to introduce a new concept that blended access, entertainment, and storytelling into an unscripted format that is rarely seen in pregame coverage. By creating a platform for innovation to meet culture, the TOGETHXR x StudBudz takeover brought fans closer than ever to the action, turning matchday into a meet-and-greet with A listers, executives, and even a billionaire owner.
TOGETHXR’s resulting content generated 4 million impressions in 72 hours and reached 3.8 million accounts. The StudBudz x TOGETHXR takeover accounted for 74% of all engagement across social media during the NWSL Championship match. From the livestream alone, three videos contributed to 1.3M total views across Instagram and TikTok.
Three livestream videos contributing to 1.3M total views across IG/TikTok
- Do NWSL players date each other (
WATCH)
- StudBudz answering soccer trivia (WATCH)
- Emily Sonnet is a bad B (WATCH)
TOGETHXR’s coverage began on Wednesday, when the StudBudz hosted TOGETHXR’s content capture station on media row at NWSL Championship Media Day. The reels created with both Gotham FC and the Washington Spirit players continue to tally up views on TOGETHXR’s instagram handle.
TOGETHXR x StudBudz NWSL MEDIA DAY CONTENT on IG
- 257K Views: Soccer 101 with the Studbudz (WATCH)
- 191K Views: Gotham and Spirit players attempt to say something nice (WATCH)
- 73k Views: The StudBudz vs. Gotham compete on "Grab the mic" (WATCH)
TOGETHXR x StudBudz NWSL Championship Content on IG
– 436K Views: Courtney Williams ask Megan Rapinoe the very important questions (WATCH)
– 239K Views: Why everyone needs Emily Sonnett on their team (WATCH)
As TOGETHXR continues to redefine how sports are consumed and celebrated, the TOGETHXR x StudBudz takeover is another example of how the company remains a first-mover in redefining sports media.
