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NEW YORK (Oct. 9, 2025) – The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico’s annual U.S. Tour for more than two decades, today announced a multi-year partnership agreements with BeatBox who is coming aboard as the official party punch of both the Mexican Men’s and Women’s National Teams in the U.S.
Officially joining the roster of Mexican National Team partners in 2026 in what will be one of the biggest years in North American soccer history, through this partnership BeatBox will engage with Mexican National Team fans across the country via myriad media assets, fan engagement programs with current and former players, unique hospitality experiences, and more. As one of the fastest-growing beverage companies in the U.S., BeatBox will use this platform to connect to customers through soccer and engage with one of the world’s most well-supported soccer teams at marquee matches at world-class venues.
“BeatBox is on a mission to reach new consumers by meeting them where they already love to be - at the live events and moments that bring their passions to life. Partnering with the Mexican National Team allows us to connect with one of the most passionate and loyal fan communities in the world. Together, we’re creating experiences that blend music, culture and sport - delivering the same energy, pride, and excitement that fans bring to every match,” said Zech Francis, SVP of Global Marketing at BeatBox.
MexTour is recognized as one of the most successful sports properties in North America thanks to its estimated fan base of 65 million people1 and momentum around MexTour W continues as it completed its third year in April of 2025 with strong cross-over2 interest that will carry over into future iterations of the tournament.
"The Mexican National Team isn’t just a team, it’s a movement powered by culture, family, and fandom, and that’s what BeatBox is all about too,” added Arturo Vargas, Director of Multicultural Marketing at BeatBox. "This partnership offers BeatBox the opportunity to connect more directly with a large and growing Hispanic consumer with our robust multilevel programs we will have at retail, media and at every game played in the USA.”
The announcement of the new agreement between BeatBox the Mexican National Teams in the U.S. arrives during a period of massive opportunity for the sport of soccer in North America following a 2025 Gold Cup tournament victory from the Mexican Men’s National Team and as the U.S., Canada and Mexico will host the FIFA World Cup in 2026.
“We are currently in an unparalleled period of time for soccer in North America, and we are privileged to welcome BeatBox as a new official partner of the Mexican National Teams in the U.S.” said Carter Ladd, Soccer United Marketing Chief Revenue Officer. “BeatBox is a brand with its own unique and dedicated audience and activations to engage the passionate fanbase of the Mexican National Teams, and we are excited to kick off this new partnership.”
Now in its 22nd edition, MexTour has delighted fans across the U.S. with marquee matches against top opponents at world-class venues, with several U.S. stadiums scheduled to host the 2026 FIFA Men’s World Cup matches. Supporters have responded with an average attendance of nearly 50,000 per match in the last decade, and MexTour and MexTour W matches will offer soccer fans the chance to enjoy live events, exclusive content, and engaging experiences.
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