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NEW YORK (Oct. 7, 2025) – The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico’s annual U.S. Tour for more than two decades, today announced a multi-year partnership with DoorDash, the official on-demand delivery partner of both the Mexican Men’s and Women’s National Teams in the U.S. DoorDash is a current partner of Major League Soccer (MLS) and Los Angeles Football Club (LAFC).
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DoorDash will be front and center at both MexTour and MexTour W with high-visibility LED’s and in-stadium displays. The brand will also launch a customized fan promotion activated following Mexican Men’s National Team victories, starting in 2026. In addition, DoorDash will leverage tickets, hospitality, and VIP experiences to reward fans and host local restaurant partners who share a passion for the team.
The partnership officially kicked off through a launch video on social media featuring Mexican boxer Canelo Álvarez, and FMF legend Miguel Layún, and will have a presence in Fútbol Fiesta at AT&T Stadium on October 11. MexTour is recognized as one of the most successful sports properties in North America thanks to its estimated fan base of 65 million people1 , and momentum around MexTour W continues as it completed its third year in April of 2025 with strong cross-over interest2 that will carry over into future iterations of the tournament.
“MexTour and MexTour W are cultural touchpoints for millions of fans, and we’re proud to partner with the Mexican National Teams in the U.S. as we continue to strengthen DoorDash’s presence amongst the most passionate fans the sport has to offer,” said Ariel Gambardella, Head of Brand Partnerships. “This partnership allows us to celebrate the richness of Mexican culture, connect with communities through the universal language of soccer, and create memorable experiences that go beyond the pitch.”
Through this partnership, DoorDash will further position itself as the 24/7 life assistant for all consumer needs and will strengthen its relevance by appealing to the passion points of the Mexican National Team’s fanbase through unique and authentic activations. MexTour will continue on Oct. 11 in Arlington, Texas when the Mexican Men’s National Team will face Colombia, and tickets and more information are available at www.SomosLocales.com.
“We are thrilled to welcome DoorDash as a new partner of the Mexican National Teams,” said Jen Cramer, Soccer United Marketing Executive Vice President of Partnership Marketing. “Their passion for creating unexpected moments of magic align perfectly with the energy of the brand and its fans. Together we will deliver experiences that will bring the soccer community together and make every match unforgettable.”
The announcement between DoorDash and the Mexican National Teams in the U.S. arrives during a period of massive opportunity for the sport of soccer in North America following a 2025 Gold Cup tournament victory from the Mexican Men’s National Team and as the U.S., Canada and Mexico will host the FIFA World Cup in 2026.
Now in its 22nd edition, MexTour has delighted fans across the U.S. with marquee matches against top opponents at world-class venues, with several U.S. stadiums scheduled to host the 2026 FIFA Men’s World Cup matches. Supporters have responded with an average attendance of nearly 50,000 per match in the last decade, and MexTour and MexTour W matches will offer soccer fans the chance to enjoy live events, exclusive content, and engaging experiences.
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