Today, Wednesday, December 11th, marks an exciting milestone for the New York Red Bulls and Sports Illustrated Tickets as we unveil a groundbreaking, 13-year partnership and stadium naming rights deal to redefine fan engagement.
Effective immediately, the home of the New York Red Bulls is now “Sports Illustrated Stadium.” Additionally, Sports Illustrated Tickets will become the Official Ticketing Partner of all Sports Illustrated Stadium events starting January 2026.
For over 70 years, Sports Illustrated has been synonymous with sports excellence and global recognition, while the New York Red Bulls, a founding member of Major League Soccer, have showcased premier soccer in the heart of the New York/New Jersey area for nearly three decades. This collaboration brings together two iconic brands, setting the stage for an exciting new chapter of unforgettable, authentic moments and elite soccer in a world-class venue, and a top destination for live sports and entertainment in the New York market.
The home of the New York Red Bulls is turning the page to a new era. Welcome to Sports Illustrated Stadium.
