FIFA announces Bank of America as Official Bank Sponsor of FIFA World Cup 26™
- Trusted financial institution becomes FIFA's first-ever global sponsor in the banking category
- Together FIFA and Bank of America will engage communities, promoting human connection through football
- FIFA World Cup 26™ to take place across 16 host cities, including 11 in the USA
CHARLOTTE, N.C., Aug. 15, 2024 /PRNewswire/ -- FIFA is proud to announce Bank of America as its Official Bank Sponsor of FIFA World Cup 26™, confirming a historic partnership that underscores the global financial institution's commitment to promoting wellness, supporting the pursuit of excellence and making a human connection and community impact through the power of sport.
Through this new partnership, FIFA and Bank of America will work together to support the growth of the global game and the tournament's impact on football fans of all ages, abilities and backgrounds.
Bank of America partners with the most iconic brands in sports who share a vision for driving progress. This landmark agreement with FIFA, running through 2026, aims to further strengthen ties with and create lasting impact in the communities where the banks' teammates and clients live and work around the world. The partnership complements the company's global and local market strategies, engaging a worldwide audience as it unites to experience unforgettable moments that connect people in ways that only live sport can.
Celebrating the agreement, FIFA President, Gianni Infantino, said: "We are extremely excited to welcome Bank of America as a global sponsor of this groundbreaking FIFA World Cup. Bank of America's commitment to community engagement both domestically and globally aligns with our goals for the tournament and beyond, while their support of FIFA on an international basis is a major milestone for our organisation as we continue to serve our game for the benefit of the entire world."
As FIFA's first-ever global sponsor in the banking category, Bank of America will leverage this opportunity to connect with communities. Bank of America's approach to responsible growth through community outreach, youth programming, and financial education initiatives aligns with FIFA's commitment to develop football while positively impacting people across the globe.
Bank of America's Chair and CEO, Brian Moynihan, added: "Football connects the world like no other sport. FIFA World Cup 26 is a tremendous opportunity to celebrate the pursuit of excellence and how we deliver for our clients, teammates and the communities we serve across the U.S. and around the world."
FIFA World Cup 26 will be the biggest and most innovative in the tournament's history. Featuring 104 matches with 48 teams from around the world across 16 host cities in the USA, Canada and Mexico, the tournament will provide a platform for brands to engage on a truly global level, as players and fans alike take centre stage.
Bank of America
Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs (automated teller machines) and award-winning digital banking with approximately 58 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 4 million small business households through a suite of innovative, easy-to-use online products and services. The company serves clients through operations across the United States, its territories and more than 35 countries. Bank of America Corporation stock is listed on the New York Stock Exchange (NYSE: BAC).