From NYCFC
DUDE Wipes Set to Feature on Sleeve of MLS Cup Defending Champions New York City FC
Men’s hygiene brand, one of the most successful businesses to appear on ‘Shark Tank,’ to bring fresh new look for the 2022 season
NEW YORK, N.Y., February 10, 2022 – New York City FC (NYCFC) today announced a new partnership with DUDE Wipes, a disruptor within the men’s hygiene industry, to become the Club’s official sleeve partner for the 2022 MLS season and beyond. The DUDE Wipes logo will be featured on the right sleeve of both the NYCFC First Team and Academy kits.
Download photos of the NYCFC kit featuring the new sleeve partner here.
Matt Goodman, Chief Commercial Officer and COO at NYCFC, commented: “We are thrilled to welcome DUDE Wipes as our new sleeve partner of New York City Football Club as we look to once again clean up on the pitch following last season’s Championship run.
“The brand has seen an incredible trajectory since its founding, becoming one of Shark Tank’s most successful companies ever to feature on the popular television show, and we are excited to be a part of its first venture into soccer. The team at DUDE has impressed us not only with its growth, but also its commitment to innovating and challenging their industry.”
Alongside today’s announcement, the Club and DUDE released a humorous video about the signing of DUDE mascot “El Duderino” as NYCFC’s newest First Team player and decision to replace toilet paper from its facilities with DUDE products. Click here to view the announcement video.
Ryan Meegan, DUDE Co-Founder & Chief Marketing Officer, said: "As avid sports and soccer fans we are thrilled to be partnering with the defending MLS Cup Champions and English Premier League Champions. We look forward to introducing the DUDE brand to the great soccer fans of New York City, Manchester and all over the globe that follow these two great clubs. It's going to be a lot of fun helping NYCFC chase down number 2!”
In addition to becoming NYCFC’s official sleeve partner, Club captain and goalkeeper Sean Johnson, the Audi 2021 MLS Cup MVP, will serve as the Club’s DUDE Brand Ambassador and will be leading a ‘clean sheet campaign’ throughout the 2022 season. Additionally, fans will be able to receive DUDE products throughout the season at select First Team and Academy matches, street team initiatives and more.
The partnership will also extend overseas and see DUDE Wipes become an official partner to NYCFC sister club, Manchester City. Through the regional partnership with Man City, DUDE Wipes will feature across a number of the Club’s digital and social assets. Additionally, DUDE Wipes will run nationwide promotions to engage with US-based Manchester City Supporters throughout the Premier League season.
ABOUT NEW YORK CITY FC
New York City Football Club (NYCFC) is an American professional soccer team that competes in Major League Soccer (MLS) in the Eastern Conference of the League. It was announced as the League's 20th franchise on May 21, 2013 and is the first and only MLS Club located within the five boroughs of New York City. NYCFC kicked off its inaugural MLS season in March 2015 and is majority owned by City Football Group (CFG). Since its inaugural season, the Club has qualified for the MLS Cup Playoffs the last six consecutive seasons. In 2021, NYCFC won the MLS Cup in the Club's first ever appearance, becoming the first professional sports franchise based in New York to win a championship in a decade. NYCFC’s Academy currently features teams from the U-12 to U-18 age groups and became the first Academy in the country to win back-to-back national titles at the U-19 level. NYCFC proudly supports City in the Community (CITC) foundation to use the power of soccer to uplift communities; one of the programs, New York City Soccer Initiative (NYCSI), is a first-of-its-kind public-private community partnership to open 50 mini-soccer pitches in underserved NYC neighborhoods in five years.
ABOUT DUDE WIPES
DUDE is one of the fastest-growing men's hygiene companies in the U.S., started by a few lifelong friends out of Chicago in 2012. Their flagship product, DUDE Wipes, the first flushable wipe marketed to men, is in over 15,000 stores nationwide (Walmart, Target, Kroger) and a huge player on Amazon.com. DUDE has expanded its product line, offering DUDE Shower Body Wipes, and other toilet essentials like DUDE Bombs Toilet Freshener & DUDE Wiper 1000 Bidet Attachment. In 2015 DUDE Products appeared on the ABC show Shark Tank, where they received an investment deal from Mark Cuban
Editor's Note: Mark Cuban is part of a group bringing Futsal to the Professional Level. Please see video of this on the Facebook Page of Soccer Long Island Magazine.