They announced this many new languages, how many did they have before? Having no idea there were that many languages, I find this even more interesting. Given they have players born in 14 different nations, this makes a world of sense, most are from Canada with 14, then no other nation has more than a pair of players. These additions are part and parcel of Join the Wave, which has brought in this multilingual and diverse program under the marketing campaign. This will feature ads throughout their market in many languages.
Below find the new languages, the Twitter accounts are @WFC_ (language).
Arabic
Chinese
French (spoke throughout a large portion of Canada)
Korean
Polish
Portugese (their HC is a dual national of Portugal & Canada)
Russia
Spanish
Tagalog
Next to be added are:
Farsi
German
Italian
Japanese
In an interesting twist, the accounts are helped along by supporter and fans, coming together under the veil of the team. The managers of each account were selected out of dozens of applicants.
Mark Pannes Whitecaps CEO informed "Soccer is the world's game, and Vancouver is a global market. Our city is a gateway, it sits on the pacific rim, it's part of the commonwealth, and it's home to a very diverse population. We have a wealth of people keen to follow this club, support this club, and join us in every success. This is one more step in connecting us together."
They do seek managers for the accounts to come and more. Please see whitecapsfc.com/twitter