Thank you Front Office Sports:
How Women's Sports are Changing Sponsorship Models |
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Historically bundled with men’s sponsorship opportunities, often as an afterthought, properties are increasingly unbundling them amid rising interest and investment in women’s sports overall. Rights holders are also capitalizing on the increased interest, as evidenced by examples like last year’s TV deal between the Women’s Super League (WSL) and both the BBC and Sky Sports – during the first three months of the 2021-2022 WSL season, per-game viewership was up more than 500%. With more women’s sports being televised and increased sponsorship opportunities specific to women’s sport, many brands are effectively reaching consumers they weren’t reaching through sponsorships in men’s sport.
Editors Note: Literally yesterday, we posted on the great numbers at the San Diego Wave Game in the NWSL |