As the month ends, so too does the tenure of Jay Berhalter at USSF

By Sean McCaffery, February 8, 2020

Just days ago the USSF made it known that Jay would not be getting a position at the Federation, citing poor employee reviews, I would leave as well if only for making that public! It is Jay who announced his departure as the Chief Commercial & Strategy Officer in a few weeks time. Already detractors, ill informed at best are expecting him to wind up at MLS, as they claim the pair are intwined.

USSF Pres. Carlos Cordiero informed " Jay has played an invaluable role in the growth of our Federation and the evolution of the game in our country. His deep understanding of all the technical, commercial and business aspects of the sport will have a lasting impact on the game across America. All of us at the Federation wish Jay and his family the very best in the years to come" 

Jay was with the USSSF for just under 15 years, over 2 time spans, initally 2000-'09. He first arrived as the COO and a major player in the reversal of the financial status, as the annnual income doubled and operating reserves grew. 2003 saw him as the COO of the FIFA World Cup Organizing Committee as it was brought late to the USA. Many sporting divisions saw him at the helm in the Federation, Player Development, Coaching Education & Referee Dept. He lead the charge in making the Boy's DA, begun in 2007 and had a tangible and marked effect in the developmental process in the players of the nation as well as judging the player pool for the USYNT's. 

Upon the return as Chief Commercial Officer he was to set the plans of the Fed. and supervised unprecedented expansion over every commercial aspect, heading the rebranding push and start of the updated visual identity. As CEO of the Copa American Centenariao Local Organizing Committee he lead the charge in this most successful version of the games. Along with setting new standards with sales and ratings, it was the highest money maker of all such games in the sates. He was the lynchpin with the NWSL and USSF help with operations and sustainablility, as it now enters the 8th year of play. 

Jay told "Having been involved with the sport since the 1994 World Cup and the start of Major League Soccer working towards the mission of making soccer the preeminent sport in the US has ben a fantasitc opportunity thoughoout my careeer. Loking to the future, it is exciting to imagine the opportunities that lie ahead."