MLS & Kellogg's Re-Up

By Sean McCaffery, December 5, 2020

A multi -year pact has been set with the large food company and soccer league. This will keep the familiar Cheez-Itz & Pringles ads at the fields and elsewhere in that they remain the official snack with Eggo getting the same role for waffles. Kellogg's continues on as a partner with eMLS.

The snack foods will keep at featuring in national promos with MLS branding literally millions of packages of these products. More than 75 nations are represented in the MLS and it has the highest percentage of Hispanic fans in North American sports, the league will be involved in Kellogg's marketing in English y Espanol to better reach the diverse fan base that MLS is so proud of.

Jen Cramer, MLS Sr. VP Partnership Marketing told "Major League Soccer's partnership with Kellogg's has allowed us to engage our fans and players with unique activations while allowing them to sample this iconic brand."

As mentioned in house ads & sweepstakes will be part of the union. Kellogg's keeps up with their exclusive team partnerships with 7 teams.

Zion Doran, Sr. Dir. NA Promos. at Kellogg's informed "Kellogg is delighted to continue our partnership with MLS to bring soccer fans the snacks they love throughout the season, As MLS viewership and engagement rises in record numbers, our sponsorship gives Kellogg's and our retail partners a unique opportunity to help the diverse fanbase celebrate their love for the game."

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