WASHINGTON, D.C. (Friday, July 14, 2023) – Major League Soccer (MLS) announced today the launch of MLS All-Star inspired capsule collections designed in collaboration with acclaimed locally rooted brands SOMEWHERE® and WJW.
Please see the Facebook Page of Soccer Long Island Magazine 2 for media assets of All-Star Capsule Collections
“MLS All-Star is one of the most exciting times during the season, so it only makes sense that we add to the anticipation with these new and creative collaborations,” said Rachel Hoagland, MLS SVP of Consumer Products. “By partnering with locally rooted brands like SOMEWHERE and WJW, we’re engaging new prospective fans and highlighting the unique style and culture of D.C. on a national platform.”
A retail destination born in Washington, D.C. and built for the world, the items designed by SOMEWHERE include t-shirts, a bucket hat, a tote bag, a boot/travel bag, and a premium 3D woven scarf from the Dutch textile company, ByBorre.
"Having grown up at 4th & P street South West, literally blocks away from the stadium, this project is a dream come true. It's why we continue to strive as a brand to represent the best of best in the world while continuing to stay grounded here in DC.," said Dominick Adams, co-founder of SOMEWHERE®.
“When Major League Soccer asked us to create a capsule for the MLS All-Star Game, we pushed ourselves to develop something unique as the centerpiece. We collaborated with ByBorre to develop our take on the classic soccer scarf — it’s a bit shorter, a bit wider, and has a three-dimensional appearance. We are grateful MLS trusted us to bring this idea to life and we look forward to launching our full capsule in the coming days.”
– Steve Place, co-founder of SOMEWHERE®
Having started out in Maryland before moving to LA to pursue ambitions in streetwear, WJW was created by Korean-American creative director Jung Woo. Items designed by WJW include t-shirts, a hoodie, shorts, sweatpants, socks, a hat and soccer ball keychain.
“Being able to collaborate with MLS is a dream come true for me. As a young kid growing up in the DMV Area, I was exposed to many different cultures through playing soccer, and I will always be grateful to this sport, said WJW founder, Jung Woo. “My dream was to be a professional soccer player, but now with this collab, I can say I got there, one way or the other. WJW is more than just a clothing brand, it’s a movement, and we never stop moving.”
The limited-edition collections are available for purchase starting July 15 at a special pop-up inside SOMEWHERE’s Navy Yard retail store in Washington, D.C. (1239 First St SE, Washington, D.C. 20003) and available online starting July 16th at 11am EST via www.somewhereofficial.com and www.whojungwoo.com. The pop-up will open with a launch event from 4-7pm on Saturday, July 15th and stay open until Friday, July 21st . Select pieces will be available at Audi Field on July 18th and 19th during the 2023 MLS All-Star Skills Challenge and MLS All-Star Game.
The unveiling of these capsule collections kicks off a week of soccer celebrations in the Nation’s Capital leading up to the MLS All-Star Game on Wednesday, July 19th. For a full list of All-Star events, visit mlssoccer.com/all-star. MLS’ All-Star Game featuring Arsenal FC will be available to watch in more than 100 countries and regions in English, Spanish and French on MLS Season Pass on the Apple TV app.
