MLS The Daily Kickoff

By Anonymous (not verified), February 1, 2023
MLS Soccer
Good morning, y'all. Your pal Sam here. Let's soccer.

WHAT YOU NEED TO KNOW

LIKE THE FIRST DAY OF SCHOOL

MLS Kickoff Story
It lives. Happy MLS season pass day. A genuinely historic day in sports.I promise I'm not just saying that because the good folks at Apple are now tracking my heart rate down to the millisecond, or because I'm just excited at how easy it is to type The Daily Kickoff on this brand-new iPhone 14 Pro Max they sent me. I'm saying that because we've never seen anything like this, which means it's equal parts exciting and frightening.It's a real first-day-of-school kind of feeling because there may be some bumps in the road at first. It's going to take a while for everyone to get used to something that's never been done before in sports. That's for both the folks involved with making the content and consuming it. But once it starts to click, it's going to be outstanding.I know there are some concerns. A common one I've seen is that folks won't be able to turn on their television and flip through the channels and stumble on MLS anymore and become a fan for life. Well, y'all, I'm gonna level with you, there were maybe five people in the past year who actually did that and that feels like a generous estimate. Seriously, very few people even have cable anymore and I think we can largely agree that the folks who do aren't generally the target age for your average MLS fan.What makes soccer different than other professional sports in North America is the atmosphere inside the stadiums. By investing in the folks who fill the stadiums through free subscriptions to season ticket holders and carving out Saturdays at 7:30 pm ET as a set day and time for MLS, you're investing in the kind of grassroots community building that actually catches attention and creates fans for life.It also helps that the league will be able to tell stories a little more thoroughly. Everyone loves a narrative. If done right, getting to know the key characters and storylines on a more personal level will work wonders in helping to make the league's overall product as engaging as possible. You've seen examples of the power of storytelling in sports like Formula 1 and soccer teams like Wrexham over the last few years. Now, MLS can take that to another level.Will it all be perfect from the start? Like most things, probably not. But, objectively, the ceiling is incredibly high with this partnership. A few years from now, we might be looking at today as yet another pivotal moment for the league. For now, though, let's just be excited (and anxious) to get through the first day.

AND OTHER THINGS

  • Ricketts retires, joins Vancouver Whitecaps staff: Veteran forward Tosaint Ricketts announced his retirement from professional soccer on Tuesday, calling it a career after 14 years and stops at 10 clubs in seven different countries. Major League Soccer was the 35-year-old's home for most of the last seven seasons, first with Toronto FC (2016-2018) before representing fellow Canadian side Vancouver Whitecaps FC between 2019-2022. He'll remain with the 'Caps as liaison of club and player engagement. Ricketts, a former Canadian international who scored 17 goals over 61 senior caps with Les Rogues while also participating in the 2007 U-20 FIFA World Cup, was part of TFC's treble-winning (MLS Cup, Supporters' Shield, Canadian Championship) squad in 2017. He captured the latter competition on two more occasions (2018 with Toronto and 2022 with Vancouver), concluding his MLS career with 22g/5a in 119 regular-season and Audi MLS Cup Playoff games.

THE READING RAINBOW

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Good luck out there. Catch up with friends when you can.

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