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Miami, FL (April 4, 2025) – Lowe’s is expanding its commitment to soccer by becoming the Official Home Improvement Retailer of the 2025 Concacaf Champions Cup. The partnership cements Lowe’s presence within the region’s most prestigious club soccer tournament, providing a platform to engage with the sport’s diverse and passionate fanbase while reinforcing its dedication to the communities it serves.
With a shared vision for creating unique experiences that bring people together, this collaboration will help Lowe’s forge a deeper connection with soccer’s passionate and multicultural fan base. By strengthening its investment, Lowe’s continues to elevate soccer experiences across North America.
“We are thrilled to partner with Concacaf, an organization that shares our passion for soccer and recognizes the importance of our customers’ continuous loyalty, especially for their favorite teams,” said Gerardo Soto, Lowe’s VP of Brand Marketing. “Through this partnership, we look forward to forging relationships with new customers during the 2025 Concacaf Champions Cup.”
Revamped and rebranded in 2024, the Concacaf Champions Cup is the region’s premier competition for men’s clubs. It’s composed of 27 clubs and played in a direct elimination five round knockout stage: Round One, Round of 16, Quarterfinals, Semifinals and Final. Since 1962, when the first iteration of this tournament was formed, 30 different clubs have won the title, highlighting the rich history of the competition and the great diversity of champions in Concacaf.
“At Concacaf, we are thrilled to welcome Lowe’s as a partner of the 2025 Concacaf Champions Cup,” said Concacaf General Secretary Philippe Moggio. “This collaboration reflects our shared commitment to bringing fans closer to the game while enhancing the overall experience of our region’s most prestigious men’s club tournament. We look forward to working together to celebrate the love for our game and the passion that soccer inspires across our region.”
The announcement between Lowe’s and Concacaf comes at a pivotal time for soccer in North America, with a packed 2025-2026 calendar featuring the Concacaf Champions Cup, Concacaf Nations League Finals, Concacaf Gold Cup, and FIFA Club World Cup. Excitement is also building for the 2026 FIFA World Cup, set to take place in the U.S., Canada, and Mexico.
Concacaf was supported by Soccer United Marketing in delivering this exciting new partnership.
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