JLab Audio is described as a leading audio company and the #1 accessible true wireless brand in America. Today it was made known that a new multi-year deal has been set with JLab being the official audio and microphone partner of the League, we cover the teams and could always use a new mic JLab & MLS. In addition to that they are now the official audio and microphone partner of eMLS, their competitive EA Sports FIFA League.
Jen Cramer MLS SVP Partnership Mkting. informed "Through Major League Soccer's partnership with JLab we have merged sports and technology to deliver enhanced experiences and premium product to our fans and players. We are excited to extend out partenership with JLab."
This union will cross over with product usage in MLS studio show and entertainment systems at MLS events, to digital, video and content band , in-stadium exposure and additional avenues. JLab has done fan experience packages, prizes and more. Via this agreement, MLS & JLab already have combined yearly with hundreds of MLS-themed playlists created by the athletes.
Terra Teat, JLab CMO told "MLS & JLab are both innovators in their categories. We're excited to extend and expand our partnership as we continue to engage with MLS's dedicated fans and athletes."
To mark the new deal and the 25th year of MLS play, those players in the MLS Cup will be gifted custom MLS Cup Studio Pro wireless headphones-just this month, they came to market.
Next month another wrinkle in this agreement rolls out as they will announce many new club partnerships for the coming season.