The tire company, a long time sponsor of MLS will now be emblazoned on the front of the jerseys for both the Jrs. and all affiliate teams for the length of this agreement spanning a few years.
John Urban Chicago Fire FC COO informed "Continental Tire has long shown wonderful support for our Club, our League and all levels of our sport."
Not limited to the game day attire, the training gear will also bear the same mark. Now a supporting partner of the Chicago Fire Invitational, an Aug. tourney bringing in excess of 2,500 young hopefuls to Libertville IL. The Chicago Fire Winter Classic, will feature an acitvation at its location at the CIBC Fire Pitch on MLK Day as hosted by the Juniors.
Travis Roffler Dir., Marketing at Continental stated "We're proud to add the Chicago Fire Juniors to our soccer program.
Along with this announcement the new crest for the Juniors was brought out and has the Fire Crown visible at the center of the badge, this navy and white patch will be on all affiliate clubs.
Photo credit Chicago Fire.