I hope you already read on Don Garber, MLS Commish. touching on MLS Unites, now from the Chicago franchise is more detail on this program. The goal of this is to link the soccer community during this never before seen time of concern, already players have thanked all first responders and medical practicioners, they are the front line, on National Doctors Day.
Monday, this endeavor was brought out, it will be a league wide-platform, bringing to mind the work of their players, coaches, clubs and the MLS itself are involved in to bring out vital messages and programs occuring as the Coronavirus crisis continues. This was done with the MLSPA.
Some of the aspects of MLS Unite will include teams, players, coaches, staff, partners and fans, it will cover:
-Teaching and making known to followers the vitalness of top health and well being details.
-Getting out enjoyabale and attractive content with league athletes keeping followers engaged and spiking relevance throughout this delay.
-Highlight neighborhood heroes, the frontline warriors on the war with the virus.
Don Garber stated "Bringing together our Major League Soccer communty all while staying apart is the spirit of MLS Unites. During this challenging moment in history, I know we can count on the MLS family to come together when we neeed each other most. Together with our fans. players, teams and partners, we will shine a light on what can be done, and on the heros leading the way."
The first feature of this program was released jointly with a video of social content of players and coaches from the league. More may be found on www.mlssoccer.com/mlsunites.
An aspect of this today will be the teams, coaches, players, fans, partners & staff joining forces on social media to praise our local heros battling it out on the forefront of the virus to thank the medical workers on yesterday's National Doctors Day in the states. Supporters are encouraged to partake with MLS in this program, sharing their ideas, work, contributions and creativity and on social media with #MLSUnites.
Below, a brief list of what they are doing.
Elevating: It will shine a light on members of the community that are impacting COVID-19 via their Community Heroes program. Already the league hopes all will utilize #MLSUnites to make it known what they are up to in acknowledging the local heroes lending aid in this most trying crisis. Feature stories will go out each week by the MLS & teams platforms.
Educate: MLS with CDC & Health Canada (HC) and other health groups will gather and put out current details and reccomendations. A key element is out on mlssoccer.com/2020/covid-19, a half dozen level image of how to avert contamination and mental health details with ways to deal with this situation and how to lend financial assistance to those fighting this insidious viris, and more.
Entertain: The league and media partners here, Canada & world wide are delivering to fans lively items in the near future. The league will use tech to bring their followers together in light of the social distancing that is a key element in this battle using enriched fan engagement efforts with dynamic programming and dynamic innovative content exposure. Weekly classic MLS matches and the latest unique programming shall be shown over broadcast & digital channels together with mlssoccer.com and their app and social channels.
All are asked to remain tied to their team and MLS community by way of player chats, live-at-home workouts and more. eMLS will have new things out with esports players and MLS athletes,