Burnley FC and X have expanded their multi-year strategic partnership with the launch of Limitless – a premium, full-access, behind-the-scenes documentary series following Burnley FC Women. The new X Original series will drive fan engagement through real-time, narrative-driven digital storytelling on X, the biggest global conversation platform for sport.

Launching today at 4pm, the eight-part series, produced by VSP Studios and Ad Hoc Films, will release new episodes weekly* on Fridays until the conclusion of the 2025/26 season, with an additional 30 short-form films released as extra content.

Filmed in real-time, Limitless gives fans access to the remarkable story of Burnley FC Women, showcasing their triumphs on the pitch, as well as the personal stories that shape the players away from the game. The series offers viewers exclusive access to the lives of Burnley FC Women’s trailblazing players, exploring the camaraderie that binds them together, highlighting their shared dreams and the relentless drive and determination that fuels their ambitions to gain promotion from the Women’s National League.

The series is sponsored by Sure For Women, with Sure extending its successful commercial partnership with Burnley FC, and will include targeted product placement integrated throughout the series, in addition to match day kit and stadium branding opportunities at Turf Moor.

Limitless follows the current hit X Original series Keeping The Faith (produced by VSP Studios and Ad Hoc Films) tracking Premier League Burnley FC Men’s team across the 2025/26 season, in partnership with Sure For Men - and is the evolution of Burnley FC’s content-led commercial strategy with X which was named one of Campaign magazine’s top collaborations of 2025.

A story-first entertainment format, Limitless places Burnley FC Women at the heart of women’s football, and Burnley FC’s significant digital fan community on X.

Burnley FC’s Head of Women’s Football, Lola Ogunbote, said: “Limitless is about telling the full story of Burnley FC Women – not just what happens on the pitch, but the ambition, resilience and unity that drive this group every day. 

“This series reflects our long-term commitment to growing the women’s game, amplifying our players’ voices and connecting with fans in more meaningful ways.

“It shows the standards we’re setting, the environment we’re building, and the work being done every day to compete, improve and push for promotion. This group has real quality, hunger and togetherness, and this series gives supporters a deeper understanding of what it takes to drive success on and off the pitch.”

Burnley FC Chairman, Alan Pace, said: “Our partnership with X continues to go from strength-to-strength, delivering tangible value and commercial momentum.

“This latest content strand, featuring our promotion-chasing women’s team, enhances our premium content portfolio and strengthens our appeal to partners and stakeholders. We’re thrilled that through the expertise of VSP Studios and Ad Hoc Films, these compelling stories have been brought to life.

“Content and fan engagement are core to our growth strategy – driving audience scale, brand alignment, and long-term partnership opportunities – and Limitless supports our ability to innovate and deliver impact in this space.”