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Altec Lansing Named Official Audio Partner of the New York Red Bulls
The iconic audio brand expands its sports portfolio with its first partnership in Major League Soccer
NEW YORK, June 2, 2025 /PRNewswire/ -- Altec Lansing, the leading global audio electronics company, today announces a new multi-year partnership with the New York Red Bulls. As the official audio partner, Altec Lansing will deliver immersive sound throughout Sports Illustrated Stadium, bringing fans closer to the action and energy of each match.
With established partnerships across the NFL and MLB, Altec Lansing's entry into MLS represents a strategic expansion into one of the fastest-growing fanbases in professional sports. Through this collaboration, the brand is not only extending its reach across a new league, but also reinforcing its role at the intersection of sports, entertainment and technology – where dynamic audio experiences are increasingly central to how fans enjoy in-stadium events.
As part of this move into MLS, Altec Lansing will enhance the fan experience at Sports Illustrated Stadium with the newly renamed Altec Lansing Sensory Room, a quiet space designed to provide a calm environment for fans with sensory sensitivities. Located on the fifth floor near midfield, this marks Altec Lansing's fourth sensory room across major sports venues. The sensory room is part of Altec Lansing's broader mission to champion accessibility and inclusion in sports, working with professional teams and iconic stadiums around the world to make sports more accessible to all fans. To gain access, fans can visit the Guest Services window near Gate B on the plaza level or speak with a Fan Services representative.
Outfitted with Altec Lansing's Kid Safe 2-IN-1 ANC headphones, young fans will have a safe way to enjoy the game's audio at a comfortable volume. Designed specifically for children, the headphones limit audio to a safe 85 decibels and boast active noise-cancelling capabilities, ensuring their hearing is protected without compromising on sound quality. The Nanophones ANC 2.0 headphones will also be available, helping create an inclusive audio experience for fans of all ages.
"Altec Lansing continues to enhance how fans experience the energy of live sports, whether it's through immersive audio, creating sensory-friendly environments or delivering safe listening solutions for all fans," said Ike S. Franco, Founder & CEO of Infinity Global, the parent company of Altec Lansing. "We're excited to partner with the New York Red Bulls and continue to set a new standard for inclusivity in sports, ensuring that every fan can connect with the game in a meaningful way."
The deal strengthens Altec Lansing's presence in sports and entertainment, adding to its lineup of partnerships with major names like the Dallas Cowboys, Miami Dolphins, Boston Red Sox, Accor Arena and adidas arena. Through these collaborations, the brand continues to elevate fan experiences with inclusive, high-quality sound worldwide.